BLR Media | Authoritative Content Targeted Audience


Lead Generation

Cost effective lead generation: we deliver thousands of leads to vendors in the HR, Compensation & Benefits, and Training space per month. Hit your target with the BLR ‘Cost per Lead’ program. Find new customers and drive new revenue with a white paper offer to the BLR Media Network. Our 600k opt-in professionals and decision makers use BLR’s HR publications to stay on top of critical developments, define strategy, drive change, and make purchasing decisions.BLR finds responsive new prospects for your product or service when we promote your white paper within our network via:

  • Targeted emails to our database
  • Placement in our award-winning e-newsletters • Website contextual placements
  • Listing within our white paper library

Filter leads by: Job title, Industry, Company Size, Country, Custom Form Questions.BLR Cost per Lead is easy to set up and manage and gives you superior control and response time compared to typical third-party cost-per-lead programs. You get hot, actionable leads in as little as 3-5 days, and the luxury of a dedicated on-site account representative ready to adjust and customize your CPL program immediately upon request.

Native Content

Share your insights with an engaged audience with in-stream native content! Align your insight with our daily editorial content, offering readers a seamless way to consume your content.

Benefits include:
  • Feature article in Daily Advisor e-newsletter.
  • Content posting on media site (up to 750 words plus headline) along with up to two cross-promotional links within content. Content will reside on website for five days before flowing into general editorial well.
  • Inclusion of up to three visual elements supplied by you (headshot, picture, logo).
  • Format of your choice: general topical article, Q&A interview, podcast, infographic, executive perspective, and more.
  • Optimization of your content by BLR editorial experts, or editorial development for custom creation.
  • Social media promotion across all BLR social media platforms.
  • Campaign performance reporting and metrics.


Build out your multi-channel marketing plan with BLR Media’s HR Works, or EHS on Tap podcasts!

Benefits include:
  • Opportunity to supply expert speaker(s) or a client as an interview source
  • Post-event, podcast is available on-demand
  • Article creation post-event

Custom Content Programs

Creating good content is time consuming. Let our team of editors, marketers, and artists help you get up and running quickly with assets custom-made just for you.

Best Practices

Features insights and strategies from the most forward-thinking experts and authoritative voices in your field. Here’s your opportunity to position your brand as the leader in your space. Sponsorship includes:

  • Logo on cover of collection and individual topic
  • Logo on every page of sponsored topic
  • 30 word company description at end of topic
  • Full page ad as topic separator in collection
  • Exclusive sponsorship of topic specific white paper
  • 12 month posting in Research Library Archive 

E-mail Newsletter Sponsorships

  • Target and Reach engaged business professionals
  • Content-specific sponsorship and targeting available
  • Acquire qualified leads, generate sales through our network of online e-mail newsletters
  • Sponsorships include: Sponsor logo, 40-word offer description, URL to offer page or company website 

Live Event Sponsorships

  • Link to sponsor website in all electronic correspondence regarding live event.
  • Your brand on all event marketing messages—sent to over 200,000 HR professionals in multiple media
  • Close contact with your target customers for a member of your team when you attend the event
  • Your brand integrated throughout the event with signage, material in conference binder, on screen, literature tables, and more 

Integrated campaign

We can work with you to fulfill a custom campaign.